The name says it all. Think white tulle and teal tea parties with a “Breakfast at Tiffany’s” theme, mini spa stations for mani-pedis, a trunk overflowing with dress-up attire complete with a sparkly curtained photo booth, and four colorful sewing machines sized perfectly for smaller hands and complete with extra safety features. The entire second floor is carefully appointed. Gloria Martinez said that when they couldn’t find exactly what they envisioned, they made their own décor.
Martinez owns Cutesy Celebrations & Boutique at 400 Main St. with her daughter, Angelica Prada. While the business in its current brick-and-mortar form is new, opened on April 7, the mother-daughter team said they have been building to this moment for a long time.
“This is really what we wanted from the beginning,” Prada said. “We always thought of having a venue.”
For Martinez, life has always revolved around teaching kids, decorations and family. In her native country of Colombia, she had a home-based business, Creative Pinocchio, designing kids’ sheets and towels when nothing like that was available there, Prada explained. “When I was little, I thought all the mothers knew how to sew,” she added. “She would make curtains for the house, my dresses.”
Martinez’s husband is a pediatrician, and she and Prada have worked with children and families for many years. Both were home visitors with the Family Services Agency and also worked with Head Start. They have owned and run a daycare in Germantown for 13 years.
“We opened up a preschool because my mom always wanted a school, a mini-school with a curriculum and activities that involves the parents,” Prada said.
The “Celebrations” started with Martinez’s first granddaughter. “My daughter’s first birthday was like a Sweet 16,” Prada said.
“A quinceañera,” Martinez added.
“So that’s kind of how it started,” Prada said. “We like things a certain way, and I could never really find what I liked.”
Prada now has three daughters and each birthday party has been special. “Angelica always has a big party,” Martinez said.
Mother and daughter have enjoyed throwing them—so much so that they began a side business, Yummy
“My mother has always baked, too,” Prada said. “We sold a lot, a lot of cakes, but it just got to a point that it was very demanding, working long hours and working the daycare as well as I have my own kids.”
So they decided to concentrate on party decorations and this grew into planning events. They did baptisms, galas and weddings—”a little bit of everything,” Prada said. “That was Decipher Events.”
They most enjoyed working with kids. The two threw kids’ birthday parties at customer’s homes. “Then we just decided maybe it’s time to open up our own place and that’s how we got here,” Prada said.
They chose Kentlands for its central location. “Anybody can come to the Kentlands,” Angelica said. “It’s very family oriented with lots of parking and safe.”
Parties and classes will most likely appeal to girls, owners said, which they see as an underserved group. They wanted to offer an educational and fun alternative to the active bounce house party. Two to three hours in length, parties all feature an activity like decorating flip flips for the spa theme, decorating hats for the tea party, and doing a sewing craft for the fashion theme.
A variety of services are offered during the week and by appointment only. These include sewing classes, Girl Scout badge workshops and 90-minute playdates for three to four children. “We want to focus on the educational part,” Prada said.
With the parties, too, Martinez said that learning is important. The fashion-themed party involves sewing, which incorporates math. The tea party teaches etiquette.
“We’ve tried to come up with themes that you don’t see much,” Prada said. For their 1950s-themed party, mother and daughter dress up as waitresses and ask party-goers for their orders. “They feel like grownups,” Prada said.
For more information, visit www.cutesycelebrations.com or call 240.690.4150.