Grand Opening: Cinépolis Marks the Future of Moviegoing

Photo | Lilly Price  A luxurious lobby sets the stage for the Cinépolis moviegoing experience.

Photo | Lilly Price
A luxurious lobby sets the stage for the Cinépolis moviegoing experience.

After more than a year of building and renovations, Kentlands Market Square has a movie theater again, but one like never before.

Cinépolis USA made its Maryland debut last Friday with a soft opening in Gaithersburg. A grand opening is planned for this Friday, Sept. 20. At the snap of your fingers, or the push of a button located on all plush reclining chairs, the 34,000-square-foot “luxury” theater takes the moviegoing experience to new heights.

The term luxury goes beyond merely having reclining chairs. Cinépolis, the Mexican cinema chain that means “City of Cinema,” takes care of its moviegoers.

With in-theater waiter service to take food and drink orders and the ability to order tickets ahead of time on the Cinépolis USA app or website, customers are promised they won’t have to wait in line.

“Service is what separates us,” said David Johnson, general manager of Cinépolis Luxury Cinemas Gaithersburg. “Patrons can get whatever they need. We are here to take care of them.”

Cinépolis has nine spacious cinemas and 540 leather reclining seats. After pressing a button on their recliner to flag a waiter, customers can order off a menu that includes elaborate items such as edamame, truffle flatbreads, gourmet burgers and hummus platters—all made fresh in a full-service kitchen with a chef. Even the popcorn is served with grandeur in mind, with options like “zebra popcorn” consisting of caramel popcorn with chocolate drizzle or Cheetos-flavored popcorn with Cheetos mixed in.

Pending the approval of its liquor license, Cinépolis will also have a stocked bar that offers “handcrafted cocktails, crafted beer and wine by the glass or bottle,” according to Johnson.

The new theater has a futuristic feel. The designated lounge area is open and airy with high ceilings and sleek, modern furniture accented by complementing cream and gold colors. Movie posters are advertised on digital screens.

But the box office is deemed obsolete.

Rather, customers must order tickets and choose their designated seats at a kiosk or on the app.

Tickets range from $8 to $13 for adults and $8 to $10 for children, depending on the day and time. Magic Hour, the name of their discount hours when tickets are $8, takes place Monday through Thursday from 2 p.m. to 5 p.m. for a limited time.

Photo | Lilly Price Graphics on the Cinépolis Center Point Way wall are a nod to the theater’s centerstage place in the community.

Photo | Lilly Price
Graphics on the Cinépolis Center Point Way wall are a nod to the theater’s center-stage place in the community.

On Tuesdays, tickets will cost $8 and on occasion will feature older classics such as “The Goonies,” “Top Gun” and “Back to the Future.”

Cinépolis’ opening also marks a future change for Kentlands Market Square. The shopping center is in the midst of a $23-million redevelopment by Kimco Realty Corp. The luxury movie theater is expected to draw large crowds and boost revenue at neighboring shops and restaurants.

“People are excited to see change and revamp the neighborhood,” Johnson said. For a tight-knit community like the Kentlands, a movie theater takes center-stage. “It’s a piece of the community,” Johnson said. “Everyone is super excited to have that again.”

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