New Business Helps You to Look Your Personal Best

Photo | Submitted Jenn O’Brien helps clients to deconstruct outfits and identify fashion-forward items like over-the-knee boots.

Photo | Submitted
Jenn O’Brien helps clients to deconstruct outfits and identify fashion-forward items like over-the-knee boots.

The pace of life today is pretty frenetic. Between work, home, family, friends and volunteering, there is often not enough time left for sleep, let alone caring for how you look and keeping abreast of the latest fashion trends. “Women are just so busy,” said Jenn O’Brien, co-owner of Clover Boutique at 502 Main St. “But when you look good, you feel good,” she noted.

O’Brien said that over the years, people have approached her for fashion advice—not just in the boutique she owns and runs with Michon Frick, but also when she is out at the mall or socializing with friends. They want to know how to achieve a certain look. Mothers also want to know how to dress their family for a photo shoot. O’Brien said that this year alone she has helped 12 families create a cohesive and appealing wardrobe for the family photo shoot.

Launching a fashion consulting business to help women achieve their personal best seemed a natural next step, one that O’Brien took the end of November.

Jenn O’Brien Consulting offers image consulting, closet organization and personal shopping services, all tailored to the individual. “You really have to dress for your body shape and coloring,” said O’Brien. “Today, choices are endless for clothing. It’s a great time to be in fashion because there are so many choices.”

Her approach? “You can wear an item of clothing in a bunch of different ways,” she said. O’Brien helps clients to not only select the best items for their wardrobe, but also to put outfits together in versatile and fun ways. Must-haves wardrobe essentials include a few pairs of great fitting jeans in all different washes, a few good date night tops, a couple good cocktail dresses and fun accessories and shoes. “I’m a firm believer in the power of accessorizing,” she said.

Poised between the just starting out and the more mature, O’Brien said that at age 38 and as a mother of two, she is able to advise all ages—young professionals, working mothers and soccer moms, and women returning to the workforce. As a fashion consultant, she draws on a wealth of experience.

A Potomac native, O’Brien said that she always knew she wanted a career in fashion. She attended the University of Arizona where she majored in retailing and consumer studies and interned with legendary fashion designer Anna Sui. Upon graduation, O’Brien moved to Manhattan and worked for Louis Vuitton, where she cultivated her passion for handbags and accessories. She soon went to work for New York City fashion designer Nicole Miller and did freelance styling for celebrity clients like Justin Timberlake and his mother, and Brittney Spears and her mother. “Jenn O’Brien was very trustworthy and honest and always someone you could count on,” said Miller.

Work as an account executive in the clothing division of Shoshanna followed before O’Brien decided to move back to Maryland to be near family and open her own store. Clover Boutique just celebrated its 11th anniversary.

Jenn O’Brien Consulting services run $250 for the initial consultation and $125 per hour after that. “I am very truthful and blunt with advice,” O’Brien said.

“The Bachelor” and “Bachelor in Paradise” contestants appreciated O’Brien’s advice when they visited Clover Boutique. “Jenn really takes the time to get to know her customer’s sense of style before pulling clothes,” said Ashley Nicole Iaconetti. “Jenn is always well put together, and once she gets her hands on you, you’ll be gorgeously put together, too.”

“Jenn always has a way of making me, a girl whose first choice of clothing is tights and a t-shirt, feel glamorous, comfortable and confident,” said Jillian Anderson.

And that’s what it takes to achieve your personal best. “When you feel good, you have more confidence,” emphasized O’Brien.