With enthusiasm and style, Jordan Knicley recently brought her Urban Violet Boutique to Urbana.
Originally from Hagerstown where she started out in marketing, beauty and fashion as co-owner of the Sagittarius Salon & Spa, Knicley described the boutique as “my niche find—something flattering for everyone.”
She said she was always meant to do this.
She chose Urbana after not finding exactly the right spot in downtown Frederick and being influenced by her brother who owns Structural Elements, an orthopedic wellness clinic, across the street. “I found a space with the perfect layout—three windows in front and already built out.”
With feedback from her sister-in-law that there was no place to find gifts, clothing or accessories without driving to Frederick, Knicley knew Urbana was the right location.
Knicley lived in Manhattan for several years. When she came back to Hagerstown, she installed a small boutique area at Sagittarius that included handbags, scarves and other accessories. She had always enjoyed marketing and being creative, and the new addition to Sagittarius took off.
Urban Violet is an extension of that idea.
Knicley said that she aims to pick lines with generous cuts so they favor all and are trendy, but not too young or too old.
Handbags, scarves and jewelry complement the primarily neutral color palettes of the clothing, so styles stay fashionable yet classic and mixable. “The price point is important too,” Knicley said. “Each piece is typically under $100.” A wall of gift items including cosmetic bags, candles, bath products, etc. rounds out the selection.
The contemporary space features touches of purple, Knicley’s favorite color, and several paintings of floral arrangements, which she loves to do, including one of violets in the foyer done by her mother.
She looks forward to holding after hours events for customers and partnering with other vendors to offer discounts and special promotions.
The catering for the grand opening featured a tasteful buffet by soon-to-open market/deli Pumpernickel + Rye and mini cupcakes and cakepops from Sage Cakery.
Also planned is a custom gift selection service to include wrapping and delivery.
“I’m so thankful for all the support,” Knicley said. “The shop has been well received with steady customers since the soft opening.”
Visit at 3518 Worthington Boulevard Wednesday through Saturday from 10 a.m. to 6 p.m. and Sunday noon to 4 p.m.